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Case Study

Seymour Distribution

Seymour Distribution is a magazine distributor of a wide range of high profile titles to a nationwide base of newsagents and retailers on behalf of a number of publishers.

Seymour runs a monthly promotion for a number of titles called Seymour Select. The scheme allows retailers to earn vouchers for promoting and selling that month's titles.

The pack includes:

• a printed C4 envelope,
• an A3 calendar flyer to inform the newsagent of when the titles are to be promoted,
• shelf talker promoters for each title (these have glue dots applied to the reverse),
• a personalised mailmerged A4 letter, and
• any additional promotional material required by the publishers.

Print Services handles each mailing from start to finish. Typesetting the Calendar Leaflets, designing each shelf talker, printing and finishing both items, overprinting the personalised mailmerge letters, fulfilment and postage.